James Smith Academy (JSA) Coaches

The James Smith Academy (JSA) has a team of highly qualified and experienced coaches who are dedicated to helping clients achieve their health and fitness goals. Each coach has a unique set of skills and expertise, and they work closely with clients to create personalized training programs that take into account their individual needs, goals, and lifestyle factors.

The JSA coaching team includes:

1. James Smith: James Smith is the founder and head coach of the JSA. He is a highly experienced personal trainer, nutrition coach, and author, and has helped thousands of people achieve their health and fitness goals. For nearly 10 years, James has been coaching ordinary people and has spent over 5,000 hours working with real people in the gym, in person. This experience has given him valuable insights into people’s challenges and enabled him to develop effective solutions. He now shares this James Smith Calculator knowledge with thousands of members in the James Smith Academy. In addition to coaching, James is also a Brazilian Jiu Jitsu Purple belt, and incorporates weight training and competitive sports like tennis into his fitness routine. He enjoys relaxing with activities such as watching movies, swimming in the ocean, and playing chess. James understands the negative impact of dependency and is passionate about empowering JSA members with the knowledge and skills they need to achieve independence in their training and nutrition. Ultimately, he wants his members to gain freedom and take control of their health and fitness journey.
2. Emma Storey-Gordon: Emma is a certified personal trainer and nutrition coach, with a background in exercise science and sports nutrition. She specializes in helping clients build strength, improve body composition, and optimize their nutrition. Erin is a compassionate nutrition and mindset coach with a particular focus on body image. Having personally experienced and overcome chronic illness, struggles with food, and weight fluctuations, Erin brings a personal perspective to her coaching. Her favorite form of exercise is weight training, and she takes pleasure in lifting heavy weights, as well as practicing Japanese yoga. When it comes to unwinding, Erin likes to spend time with her two cats in a sunny spot at home or engage in food-related activities with her friends and family. She helps JSA members make lifestyle changes that promote movement and overall health, which can be sustained in the long term.
3. Ben Carpenter: Ben is a certified personal trainer and nutrition coach, with experience working with clients of all ages and fitness levels. He specializes in helping clients improve their mobility, reduce pain, and achieve sustainable weight loss.
4. Ben Mulamehic : Ben is a certified personal trainer and nutrition coach, with experience working with clients in both the fitness and corporate sectors. He specializes in helping clients develop sustainable fitness habits, and achieve long-term success.
5. James Kew: James is a certified personal trainer and strength and conditioning coach, with a background in professional rugby. He specializes in helping clients build strength and power, and improve their athletic performance.
6. Stu :Stu is an experienced coach who specializes in addressing disordered eating, food-related relationship issues, and body image struggles. He encourages JSA members to explore their thoughts, emotions, and beliefs, and empowers them to overcome self-imposed barriers to achieve meaningful changes in their lives.Stu’s fitness regimen primarily consists of heavy weightlifting, and he has recently begun learning how to swim. Additionally, he holds a black belt in Karate. When he’s not coaching, he loves to travel, read books, and dine out to try out different cuisines, as he is an avid food enthusiast.Stu motivates JSA members to achieve goals they may have never imagined possible, all while prioritizing their overall health and well-being.
7. Nicole :Nicole is the life hacks coach at JSA, with a strong passion for helping members strike a balance between their training and nutrition, as well as their family and social lives.She trains in Olympic lifting and bodybuilding, and outside of coaching, she enjoys going on adventures to the beach or city with her daughter, or having a good time with her partner on wild nights out.Nicole empowers JSA members to achieve their fitness goals without having to sacrifice their personal lives or put them on hold.
8. Jack :Jack is a Personal Trainer and Sports Nutritionist who has personally experienced being overweight, which allows him to empathize with the challenges faced by JSA members on their fitness journeys. He has a strong passion for strength training, as well as participating in sports such as boxing, Muay Thai, and rugby.In his free time, Jack enjoys spending quality time with friends and family, taking naps, hiking in nature, and traveling to different parts of the world.Jack strives to help JSA members achieve their fitness goals without having to give up their social lives or limit their food choices.
9. Rebecca :Rebecca is a certified Health Coach and Personal Trainer who specializes in pre and postnatal training. She has worked with many mothers who are looking to regain their fitness and confidence after giving birth, and as a mother of three herself, she possesses an abundance of patience and empathy for others.Rebecca has a strong passion for resistance training, as it helps her feel both physically and mentally strong. During her free time, she enjoys power walking while listening to podcasts, reading books, or spending quality time with her children.Rebecca is deeply committed to helping JSA members feel more confident and comfortable in their own skin. She firmly believes that we only get one body to live in, so it’s essential to focus on making it the best it can be.
10. Fi :As a JSA coach, Fi brings her expertise in evidence-based nutrition, mindset, and menopause, along with a compassionate approach. Weight training is her favorite form of exercise, and in her free time, she enjoys spending time with her kids and her dog, Oscar. Fi’s goal is to help all JSA members find joy in their journey and discover the right path that fits their individual needs and goals.
11. Maja:With over a decade of experience in personal training at leading gyms in Oslo and London, Maja is a certified strength and conditioning coach with pre and post natal qualifications. She has a passion for strength training and outdoor activities like running, hiking, and camping in Norway. When not coaching, Maja enjoys spending time with her husband Mark and son Sven. Maja helps JSA members embark on their fitness journey, providing efficient programming, and supporting them in making lifestyle changes and body recomposition.
12. Monique:Monique, a personal trainer and group fitness instructor, has more than a decade of experience in the fitness industry. As a presenter in the mental health field, she has dealt with disordered eating and other related issues.Monique is a lover of all forms of exercise, from running to surfing, swimming to boxing, weightlifting to yoga, and believes that movement is a source of joy. She’s a beach enthusiast, and when she’s not coaching, you can find her there with a good book and a cup of coffee.Monique shares her strategies and techniques with JSA members to help them become fitter, faster, stronger, healthier, and happier, so they can start their days with energy and enthusiasm.
13. Steve : Steve is a certified functional strength coach with a Bachelor of Science degree in Sports and Exercise Science. He specializes in body composition, hypertrophy, and strength, and has helped clients achieve a wide range of goals, from mountaineering to bodybuilding. Previously an international discus thrower, Steve now focuses on strength and hypertrophy training. He enjoys travelling, but since it’s not an everyday possibility, he fuels his training with caffeine and lots of ice-cream, while making sure to continuously learn. Steve is dedicated to teaching JSA members the essentials of leading a healthy and sustainable lifestyle.
14. Nicolette : Nicolette, a certified Nutritionist and Personal Trainer, encourages JSA members to embrace food and avoid deprivation, teaching them how to fuel their body for training, increase energy, sleep better, and reduce stress to always feel their best.She loves staying active and usually starts her day with an intense workout and walk near the beach. Nicolette engages in various physical activities, including boxing, strength training, and reformer pilates. She also enjoys experimenting in the kitchen, creating new recipes, and trying out new restaurants around Sydney.Nicolette believes that food and the memories associated with it are vital aspects of life, and she helps JSA members strike a healthy balance so they can achieve their fitness goals without compromising on food.
15. Hazel: Hazel, a qualified personal trainer and nutrition coach, finds joy in assisting busy mothers to overcome the obstacles that hinder them from achieving their health and fitness targets. She comprehends the challenges that come with being a working mother, having experienced them herself.Hazel enjoys doing a blend of workouts at home and at the gym, as it positively affects her mental and physical state. During her leisure time, she spends time with her kids, having as much fun as possible, and indulging in her favorite food – ice cream! She aims to simplify health and fitness so that everyone can prioritize it in their lives.
16. Rachel : Rachel, a personal trainer and nutrition coach, advocates for enjoying the journey of health and fitness while dispelling the myths surrounding it. With expertise in supporting busy mothers in balancing their training and nutrition with everyday life, Rachel runs a studio gym catered to those intimidated by traditional gym settings. Outside of coaching, she cherishes time with her two sons and enjoys walking her dog.

Overall, the JSA coaching team is highly regarded for their expertise, dedication, and commitment to helping clients achieve their goals. They work closely with clients to create personalized training plans, offer ongoing support and accountability, and help clients stay motivated and engaged throughout their fitness journey.

James Smith-Personal Fitness Trainer